Archive for the ‘The “Like” Button’ Category

A social media marketing company, Syncapse, surveyed 4,000 people who have “Liked” 20 of the top marketing brands.

Companies are recognizing their need to understand the value of their fans, people who “Like” their products. A key question is “What do fans do for the company?”

• Fans spend money on the top marketing brands themselves.
• They also show a level of loyalty – they will buy again and again.
• They recommend the product by “word-of-mouth”, which includes their voice for talking and their fingers for social media.

Each of these factors adds to the value of a someone who “Likes” a product.

Social Channels Impact Marketing

The Syncapse report explains the importance of monitoring social media conversations:

Brands need to understand the causal relationship between their social programs and its effect on key performance indicators. Understanding Earned Media Value generated by a social base is a direct indicator of the amount of word-of-mouth conversation about a brand. Understanding Community Health is a leading indicator of the future sustainability of a community and the ability to nurture high value customers. Mining the conversation and understanding the tone and focus provide insights into the association fans have with a brand and how marketers can use such allegiance to their advantage.

While understanding the value of a fan is very complicated, many companies are developing ways to do it. Over time these measurements will be tested and their analysis will improve.

Click here to see the Syncapse report.

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Facebook can now be integrated into your web presence with incredible ease. As a result, more businesses are integrating their websites and Facebook with the “Like” button.

The Like Button

With the use of the “Like” button businesses can enable their website visitors to share their findings with their Facebook contacts. The button is very simple to install (click here to learn how). Now websites become a part of Facebook and Facebook becomes a part of websites.

By reducing the cost and time it takes for websites to become a part of the Facebook platform, Facebook has created a win-win proposition for many companies hoping to market on the network. Websites will be able to provide a constant flow of content to the people who “like” what they publish online, while Facebook becomes one of the primary aggregators of social data across the web — not a bad deal.

http://mashable.com/2010/05/05/facebook-open-graph-business/

So more businesses are going to get in.

Facebook Is Reaching For The Top Spot

With 450 million users Facebook dominates social media. And they are not about to rest any time soon. Facebook is significantly impacting search engine rankings, connections between users, and Internet communication in general.

Social optimization is to 2010 as SEO was to 2005. Facebook, along with other important social platforms are now giving you the tools to optimize your social media presence based on the quality of social engagement you create. As Mark Zuckerberg said, the web is defaulting to social. It’s time to act accordingly.

http://mashable.com/2010/05/05/facebook-open-graph-business/

Wow, what a fascinating time we work in!

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Huck Huckabee

The “Like” Button On Non-Facebook Websites

The “Like” button was first introduced in April of this year. It has been implemented by over 350,000 websites and is still growing incredibly fast. Media sites were the initial users of the “Like” button but now it is being used by all kinds of sites.

E-commerce sites like E-Bay and Best Buy are using the “Like” button to promote their website content. But the jury is still out on the value to them.

To benefit from the “Like” button businesses need to get their site visitors to like their pages. Some Facebook users use it while others do not. The question is, do those users want to have an impact on who will read the content they read. People participating with the like button can be a powerful influence on their friends.

Facebook Is Keeping Their Data To Themselves

One thing that is making the “Like” button hard to put a value on is the lack of data available on who is Liking your website content. At some point Facebook may make this easier for us to access.

Click the play buttone below to watch the WSJ video on “Like”:

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Have you put the “Like” button on any of your websites? If so, are you getting any responses?

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Facebook has now given users the ability to “Like” comments. This sounds like a minor issue, but think about it. This should have a major impact on participation. How often have you seen a comment that you agreed with and thought “Well someone has stated my view, I don’t need to post the same thing.” In that case two opposing comments could be posted and it would appear that visitors are evenly divided in their opinions. With the “Like” button you can cast your vote with one click.

Business Can See What Customers Want

Businesses can use this as a tool to get a more specific view of what their target markets are looking for. If a business sees a Facebook comment on it’s page that generates several thumbs up, then the business knows to pay close attention to that particular comment. That provides a greater understanding for what the market is demanding.

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A Business Posting Daily

SteelMaster Buildings is a great example of how a business can use Facebook on a regular basis. In May they made 33 posts on their Facebook page.

So what could a business selling metal buildings do on facebook? Well, SteelMaster does everything from offering advice on how to choose a building to playing games on their Facebook posts.

As I’m writing this hurricane season has just started. So SteelMaster put a page on their website about what their buildings have done for their customers in bad storms. The page was simple to create and focuses on a current event of the season. Then they made a post on their Facebook page and linked the message back to that page on their website. From there, who knows, the visitors may have looked at other pages on the SteelMaster website.

Another item they posted in May was a game where visitors were asked to find the difference between two, seemingly identical, photographs. And that photograph was of one of their metal buildings. People who saw the item in one photo that was missing in the other got their name put in a hat. Then they drew from those names for a $25 VISA gift card.

These are two neat ways SteelMaster has generated traffic to their Facebook page and their Website. And they had several other items posted in May. Most were short and sweet messages with links to more information back to their website. So you know they generated traffic.

Visit SteelMaster Buildings Facebook page today and see what is going on now.

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