Archive for the ‘Facebook Statistics’ Category

A social media marketing company, Syncapse, surveyed 4,000 people who have “Liked” 20 of the top marketing brands.

Companies are recognizing their need to understand the value of their fans, people who “Like” their products. A key question is “What do fans do for the company?”

• Fans spend money on the top marketing brands themselves.
• They also show a level of loyalty – they will buy again and again.
• They recommend the product by “word-of-mouth”, which includes their voice for talking and their fingers for social media.

Each of these factors adds to the value of a someone who “Likes” a product.

Social Channels Impact Marketing

The Syncapse report explains the importance of monitoring social media conversations:

Brands need to understand the causal relationship between their social programs and its effect on key performance indicators. Understanding Earned Media Value generated by a social base is a direct indicator of the amount of word-of-mouth conversation about a brand. Understanding Community Health is a leading indicator of the future sustainability of a community and the ability to nurture high value customers. Mining the conversation and understanding the tone and focus provide insights into the association fans have with a brand and how marketers can use such allegiance to their advantage.

While understanding the value of a fan is very complicated, many companies are developing ways to do it. Over time these measurements will be tested and their analysis will improve.

Click here to see the Syncapse report.

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The Big Number

The big number that was played up this year was the number of users of Facebook surpassing 500 million users. That surpasses the population of the United States.

Keeping The Other Numbers Understandable

Some of the other numbers on Facebook were so mind boggling in 2010 that Facebook decided to put them in a context that displayed numbers we can understand. To do this they reported the activity as it took place every 20 minutes.

Every 20 Minutes on Facebook:

2.7 million photographs were uploaded
1 million links were shared
7.6 million pages were “liked”
1.3 million photos were tagged
1.4 million invites were sent out
1.5 million wall posts were made
1.9 million friend requests were accepted
10.2 million comments were made
4.6 million messages were sent

Facebook continues to explode. And more businesses are using it to communicate with their employees, their customers and their prospects. What are your business’s plans for using Facebook in 2011?

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Showing Connections

Paul Butler is an intern with a data engineering team at Facebook. He came up with a brilliant idea to create a map of the world that shows the connections of friends on Facebook. The project began with a random group of 10 million pairs of friends. As he adjusted the design of the site, continents and individual countries began to appear.

The lines on the map represent connections of people on Facebook. The brighter portions of the graphic represent multiple connections of people between those areas. There are no graphics other than the lines that map friend connections. No boarders, no markings of cities. All of the lines represent interaction.

This interaction is taking place for both individuals and businesses. International commerce is easier than it ever has been. I have done businesses with firms in Africa, Europe and Australia through my Internet connections. And a lot of my communication with these people is through Facebook.

A Map Of The Free World

This is a map of the Social Media revolution. And that revolution has taken place primarily in the free world. The United States and Canada nearly run together. Eastern Europe and India are well defined. Indonesia, the Philippines, New Zealand and the populated portions of Australia showing the connections between the cities around Perth and cities of the country’s east coast. South Korea and Japan look like a pair of islands in the middle of nowhere.

The Missing Communist Nations

Take note of the lack of connections in China. The lines that pass this area are connecting individuals from neighboring nations. Russia is nearly vacant with some faint lines coming out of Moscow.

Facebook Connections:

Click on the image for a larger view.

Who do you connect with around the world?

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Who’s #1?

Depending on where you get (and how you look at) your statistics, Facebook has become, or is about to become, the most popular website in the United States.

comScore.com has placed Facebook in the number 2 position behind google. They say that Facebook got 151 million unique views in October vs. 173 million unique views that Google received. Hitwise.com says the market share of visits surpassed Googel in March, 2oo9. Either way Facebook is, or will be the most visited website very soon.

Hitwise goes on to mention that Facebook accounted for hearly 1 in every 4 pages viewed in the US for the week that ended on November 13th, 2010.

Facebook’s Growth

The primary reason for the growth that Facebook is experiencing is the fact that they continue to enhance and add to the services they provide. A few months ago they brought on “Facebook Places” that works on smartphones. It incorporates geo-location tools that, with your permission, tells your friends where you are. If you aren’t using it, I strongly advise you to put it on your smart phone.

What Next?

Vadin Lavrusik’s article on Mashable a couple of days ago says Facebook is about to add Skype Video Chat to the Facebook services. And you know they won’t stop there.

What services would you like to add to Facebook?

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Huck Huckabee

The “Like” Button On Non-Facebook Websites

The “Like” button was first introduced in April of this year. It has been implemented by over 350,000 websites and is still growing incredibly fast. Media sites were the initial users of the “Like” button but now it is being used by all kinds of sites.

E-commerce sites like E-Bay and Best Buy are using the “Like” button to promote their website content. But the jury is still out on the value to them.

To benefit from the “Like” button businesses need to get their site visitors to like their pages. Some Facebook users use it while others do not. The question is, do those users want to have an impact on who will read the content they read. People participating with the like button can be a powerful influence on their friends.

Facebook Is Keeping Their Data To Themselves

One thing that is making the “Like” button hard to put a value on is the lack of data available on who is Liking your website content. At some point Facebook may make this easier for us to access.

Click the play buttone below to watch the WSJ video on “Like”:

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Have you put the “Like” button on any of your websites? If so, are you getting any responses?

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Take a look at some of the statistics on Facebook:

[Source: Online PhD Programs for MashableMashable.com]

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