Archive for July, 2011

Google+

Facebook is facing competition from Google’s newest social networking program, Google+. How eager are users to build another social network? Time will tell, but it’s worth looking into this newest Google innovation.

How does it work? Users organize themselves into circles of friends so they have a choice as to what they will share with each group. A person is added to the circle by dragging his or her photo on to a labeled circle. Removing someone is easy. Drag their photo out. There are also multi-person video chats, a feature called Sparks that allows users to plug into news of interest to them, and the program also integrates Google’s photo site, Picasa.

At the moment this program is being called a field trial which means it will be tweaked as it grows in number of users. But keep an eye on it. It’s worth watching.

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Tweets and Eats

Here’s a new twist, or should we say tweet, on business and social media. Food trucks have discovered ways to notify their customers of their current location by using Facebook and Twitter. They also use social media to tell customers about daily market specials, promotions and hours of operation. They get feedback on food and suggestions for changes in the menu. Whether it’s ice cream, hot dogs or barbeque, these mobile businesses are digitally savvy. Whether your business is mobile or static, social media can be a powerful engine. Call us to help you take advantage of its power.

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