A social media marketing company, Syncapse, surveyed 4,000 people who have “Liked” 20 of the top marketing brands.

Companies are recognizing their need to understand the value of their fans, people who “Like” their products. A key question is “What do fans do for the company?”

• Fans spend money on the top marketing brands themselves.
• They also show a level of loyalty – they will buy again and again.
• They recommend the product by “word-of-mouth”, which includes their voice for talking and their fingers for social media.

Each of these factors adds to the value of a someone who “Likes” a product.

Social Channels Impact Marketing

The Syncapse report explains the importance of monitoring social media conversations:

Brands need to understand the causal relationship between their social programs and its effect on key performance indicators. Understanding Earned Media Value generated by a social base is a direct indicator of the amount of word-of-mouth conversation about a brand. Understanding Community Health is a leading indicator of the future sustainability of a community and the ability to nurture high value customers. Mining the conversation and understanding the tone and focus provide insights into the association fans have with a brand and how marketers can use such allegiance to their advantage.

While understanding the value of a fan is very complicated, many companies are developing ways to do it. Over time these measurements will be tested and their analysis will improve.

Click here to see the Syncapse report.

Popularity: 41% [?]

One Response to “Fans Buy More”