Archive for November, 2010

Many owners and managers are quick to say “Yes, lets get our business on Facebook!” when they don’t have much concept as to what it’s all about. So let me suggest that you do first things first. Created an honest personal page before you worry about your business page.

Create your profile

Join Facebook. It’s free. Then create your own personal profile. The more complete your profile, the more likely your are to connect with compatible Facebook “friends”.

Facebook will step you through the process. Upload a photo to your profile. Those who don’t post their photos are in the minority these days. They look like the odd balls. Post your education, business and contact info.

“Like” a page

Next learn how businesses and groups use Facebook. For example, if you are interested in golf you may want to type in “golf” in the search box in the upper section of your Facebook page. As I am writing this I come up on list of “Pages” and a list of “groups” that I can join. Click on one of those items. Then a list of similar “Like” pages shows up. Click on one of them and see if their wall and other content interests you. If it does click the “Like” button. Now their posts will show up on your news feed.

Nike Golf is the on the list of pages. I look over their wall and it appears to have some interesting info on their equipment. So I become a fan of their page.

Do this in a field you are interested in. See how Fans participate. See how businesses interact with their Fans.

Create a “Like” pages for your business

Once you have a feel for how the Facebook business “Page” concept works, create a page for your business. Invite people to join and start to interact with your fans. Who knows, they may be your future customers.

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