Archive for September, 2010

Huck Huckabee

The “Like” Button On Non-Facebook Websites

The “Like” button was first introduced in April of this year. It has been implemented by over 350,000 websites and is still growing incredibly fast. Media sites were the initial users of the “Like” button but now it is being used by all kinds of sites.

E-commerce sites like E-Bay and Best Buy are using the “Like” button to promote their website content. But the jury is still out on the value to them.

To benefit from the “Like” button businesses need to get their site visitors to like their pages. Some Facebook users use it while others do not. The question is, do those users want to have an impact on who will read the content they read. People participating with the like button can be a powerful influence on their friends.

Facebook Is Keeping Their Data To Themselves

One thing that is making the “Like” button hard to put a value on is the lack of data available on who is Liking your website content. At some point Facebook may make this easier for us to access.

Click the play buttone below to watch the WSJ video on “Like”:

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Have you put the “Like” button on any of your websites? If so, are you getting any responses?

Popularity: 34% [?]

Time Is Being Invested

If you know someone who still has doubts about involving business with Facebook, tell them about this: People are now spending 700 billion minutes per month on Facebook.

Huck Huckabee

More and more businesses are creating pages on Facebook. Too often many of those businesses do not know the basic things to put on their pages.

Offer Several Forms Of Content

First, if you have a blog, set it up to automatically post to your Facebook. Different software has different tools. I use TwitterFeed to to have may blog postings automatically posted on Facebook. The initial part of the article is posted and then linked back to the blog. This generates traffic for my blogs.

Second, link to content related to your visitors interests. You’re an expert in your field. You have some information sources available on the web that many of your followers may not know about. Share them by providing links in your posts.

Third, put photos on your Facebook photos page. Photos of you, your staff, and other people related to your business give visitors a feel of comfort. It helps personalize your relationships.

Forth, post videos on your wall. If a picture is worth a thousand words, then what is a video worth? When you find something interesting on YouTube that you think will interest your fans, post it on your wall.

Finally, initiate discussions. Get your followers to respond. That’s where businesses start to learn about what they can do for their customers.

What is your favorite form of content on Facebook?

Popularity: 14% [?]